The new Patagonia Worn Wear campaign is an initiative after our waste-hating hearts. It’s built around high quality clothes that are made to last, and the stories being told about them by people who live quality lives.
In 2011, Patagonia stopped the marketing world in its Black Friday tracks with its now famous ‘Don’t Buy This Jacket’ ad (pictured). The campaign underscored the durability of its clothes and provided a vehicle for customers to return its clothes for recycling and reuse called The CommonThreads Partnership.
This year they are announcing the debut of a Worn Wear label, by which they are selling their used clothing in their own stores. If you haven’t visited their site, or had a chance to drop in to one of their many stores to celebrate Patagonia Worn Wear, I encourage you to LINK NOW, view their video, and drink in some inspiration to both seek out quality goods that last in your own lives — and to begin to think about what it might take for the other favorite brands in your life to do the same.