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We Hate To  Waste Prevention No-waste lifestyle, Zero Waste Lifestyle Sustainable Lifestyle Sustainable Living Waste Not Waste Prevention  Waste Reduction Prevent Waste, Minimize resources, conserve resources Waste Minimization zero waste lifestyle

WeHateToWaste is an online global community of influential consumers ardent waste haters  waste watchers official waste watchers who are passionate about preventing waste, conserving saving natural resources like water, energy, fuel and food,  and getting the most from the products we buy.  We collectively live and define The No-Waste lifestyle no waste Lifestyle the zero waste lifestyle sustainable lifestyle

The no-waste lifestyle consists of eight steps:  Less but better stuff, Durable not disposable Get the Last Drop Use Products Up Completely, Make Products Last Longer, Repair and Repurpose, Respect Food, Share Rather than Own, Live Smarter Smaller and Closer, Live Simply, Live More Efficiently and Recycle or Compost.

The site is a project of J. Ottman Consulting, pioneers and leaders in green marketing and eco-innovation. It was founded by Jacquie Ottman Jacquelyn Ottman, an internationally recognized expert in green marketing and author of The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding.

Some of the brands of the No-Waste Lifestyle include: Lush, Patagonia, Bricor, Tupperware Collapsibles, Rubbermaid Produce Savers.

Composting on an urban terrace provides nutrient-rich soil for plants

Composting On An Urban Terrace

A year and a half ago, my husband Carlos and I started to think about what we could do with all the organic waste we created in our apartment in Madrid, Spain. READ MORE...
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'Racing To Zero' tracks San Francisco’s efforts to achieve its zero waste goal, but should the film have focused on 'reduce' & 'reuse' instead of 'recycle'?

Racing to Zero Waste? Not Without Reduce and Reuse!

Jacquie Ottman, founder of critiques 'Racing To Zero' documentary about San Francisco's zero waste efforts. Concludes that is risks sending a message that recycling is the new 'away' at the expense of reduce and reuse.
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Rock On! Cool New Ways to Repurpose Retro Music Formats

Creative DIY projects to repurpose those old cassette tapes and vinyl records and prevent them from winding up in the trash.
Read More Fights Food Waste on Moving Day

Moving? Dan Ratner, Operations Manager at Asbury Park Jersey's shows you how to turn a move to a new city into an opportunity to fight food waste and feed the hungry. It's a simple idea that makes a very big impact.
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Greener Grads Biz Takes Graduation Gowns Back for Reuse

Seth Yon's Greener Grads business, launched in 2014, helps grads keep gowns out of landfills — and into a reuse stream where they can be worn up to 15 times before repurposing.
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