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Founder, WeHateToWaste.com


On a Lifelong Mission to Eradicate Waste

At age four, she dragged board games from the neighbor’s trash. 

For 30 years, she has shared her expertise and insights for re-energizing the “3 R’s”— reduce, reuse and recycle, for a new generation of consumers

She advises governments, not-for-profits and Fortune 500 companies, including the U.S. EPA’s Energy Star label, the USDA’s Certified Biobased label, 60 Fortune 500 companies, and Green Seal.

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In 2012, founded WeHateToWaste.com  as a platform for sharing new ideas from around the world for reducing waste and living  ‘Trash-Free and Happy, Too’.




The New Rules of Green Marketing book by jacquie OttmanThe AuthorAd Age Credible green Marketing FTC Green Guides of Seven Books… and Numerous Articles

The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011)

How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides (Ad Age, 2012).

 If Trash Could Talk: Poems, Stories & Musings (KDP, 2018)

Creating a Culture of Recycling and Reuse in Your NYC Multifamily Building (Free)

Encouraging Residents of NYC Multifamily Buildings in Organics Collection (Free)

Read her many Articles and Blog Posts on green marketing and sustainable consumption


If Trash Could Talk poetry book by Jacquelyn OttmanNYC Multifamily Building Recycling Guide Ottman     Multifamily Building Organics Collection Guide Encouraging participation in Multifamily Building

Consumer Culture Change Agent and Thought Leader

Jacquelyn Ottman underscores opportunities to share and reuse more to help NYC achieve zero waste goals

Jacquelyn Ottman underscores opportunities to reuse and share more to help NYC’s Zero Waste goals


A CREATIVE PROBLEM-SOLVER, storyteller, and consumer marketing expert

Certified as a Zero Waste Business Associate by the U.S. Zero Waste Business Council

Certified in facilitating the Osborn-Parnes Creative Problem-Solving Process by the Creative Education Foundation (Buffalo, NY)

Currently researching how to encourage home cooks to use up leftovers (as a solution to food waste).  

Provides advice and thought leadership. Gives talks on strategies for helping urban consumers live “trash-free and happy too” by aligning with zero waste.


Jacquie Ottman testifying on how to align consumers with zero waste before the New York City Council

Ottman frequently testifies before the City Council on strategies for NYC to achieve zero waste.

NYC Zero Waste Advocate

IMMEDIATE PAST CHAIR, Manhattan Solid Waste Advisory Board (MSWAB) and FOUNDING CHAIR of its Residential Recycling and Reuse Committee.  MSWAB are advisors to the Department of Sanitation, the City Council, the Mayor’s Office of Sustainability on zero waste. 

Ottman regularly shares insights and thought leadership in testimony before the Sanitation and Solid Waste Committee of the New York City Council.




Follow Jacquie

Twitter      @jacquelynottman

Linkedin     JacquelynOttman

Instagram     @WeHatetoWaste