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Founder, WeHateToWaste.com


On a Lifelong Mission to Eradicate Waste

At age four she dragged board games from the neighbor’s trash. 

For 30 years, she has shared her expertise and insights for re-energizing the “3 R’s”— reduce, reuse and recycle, for a new generation of consumers

She advises governments, not-for-profits and Fortune 500 companies, including the U.S. EPA’s Energy Star label, the USDA’s Certified Biobased label, 60 Fortune 500 companies, and Green Seal.

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In 2012, founded WeHateToWaste.com  as a platform for sharing new ideas from around the world for reducing waste and living  ‘Trash-Free and Happy, Too’.

Learn all the ways Jacquie reduces waste in her life:  HERE



The New Rules of Green Marketing book by jacquie OttmanIf Trash Could Talk poetry book by Jacquie OttmanThe Author of Seven Books… and More

The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011)

How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides (Ad Age, 2012).

 If Trash Could Talk, thought-provoking verse that inspires and spark new habits, products and programs that help consumers live better without waste.

Creating a Culture of Recycling and Reuse in Your NYC Multifamily Building (Free)

Read her many Articles and Blog Posts on sustainable consumption



Jacquelyn Ottman underscores opportunities to share and reuse more to help NYC achieve zero waste goals

Jacquelyn Ottman underscores opportunities to reuse and share more to help NYC’s Zero Waste goals

Consumer Culture Change Agent and Thought Leader

A CREATIVE PROBLEM-SOLVER, storyteller, and behavioral scientist

Certified as a Zero Waste Business Associate by the U.S. Zero Waste Business Council (2015).

Certified in facilitating the Osborn-Parnes Creative Problem-Solving Process by the Creative Education Foundation (Buffalo, NY).

Intrigued by the sharing economy as a way for cities to reduce waste, save money, and build community.

Now researching ways to increase participation in recycling, reuse and organics collection in multi-family buildings and institutional settings.

Provides advice and thought leadership. Gives talks on strategies for helping urban consumers live “trash-free and happy too” by aligning with zero waste.



Jacquie Ottman testifying on how to align consumers with zero waste before the New York City Council

Ottman frequently testifies before the City Council on strategies for NYC to achieve zero waste.

NYC Zero Waste Advocate

FOUNDING CHAIR of the Residential Recycling and Reuse Committee of the Manhattan Solid Waste Advisory Board, advisors to the Department of Sanitation, the City Council, the Mayor’s Office of Sustainability on zero waste. 

Shares insights and thought leadership in regular testimony before the Sanitation and Solid Waste Committee of the New York City Council.




Follow Jacquie

Twitter      @jacquelynottman

Linkedin     JacquelynOttman

Instagram     @WeHatetoWaste