Aligning Lifestyles with Zero Waste
Introducing Our No-Waste Mindset
Jacquie Ottman is on a mission to change consumption culture, especially in her hometown of NYC. The author of five books, and a sought after green marketing and zero waste speaker in the U.S., Europe, Asia and South America, Ottman inspires consumers, employees and local residents about living better and smarter by aligning with our No-Waste Mindset.
An expert advisor on green marketing to government, industry and not for profits for over 25 years, she is superbly qualified to help businesses and brands to identify opportunities to help their consumers reduce waste through strategic product and package innovation and communications. She helps businesses demonstrate their corporate commitment to zero waste with credibility and impact.
Popular Zero Waste Topics
“WasteLess, Live Better: Aligning Consumers With Zero Waste”
Description: Everyone should appreciate how much trash he or she generates, where it goes, its impact on the environment, society, and our climate — and the key steps they can take to prevent waste from occurring in the first place. Doing so can help us all live better, save money, and cut down on the carbon.
In this highly engaging and interactive talk, Jacquie Ottman, founder and principal, J. Ottman Consulting and WeHateToWaste.com, introduces our proprietary No-Waste Mindset and helps audiences discover the opportunities to reduce and reuse beyond recycling in their quest for zero waste.
How Much Do We Waste? Where Does it All Go?
Get to ‘Zero Waste’ by Living our No-Waste Lifestyle
Deep Dive: Beyond Recycle to Share, Swap, Borrow, Donate and Gift
What Will You Pledge to Cut Down on Waste?
CUSTOM OFFERING FOR New York City ‘Zero Waste by 2030’ LINK HERE
“Recycling: It’s More Than Just Dropping It In The Bin”
Description: Need help inspiring and educating consumers, employees and residents about why it’s important to recycle, how to sort properly, and what other steps they need to take in order to close the recycling loop? This highly informative and engaging talk debunks the myths and misperceptions that prevent consumers from wanting to recycle in the first place, helps them understand key principles of proper sorting, provides an overview on the holistic nature of recycling — and consumers responsibility to buy recycled beyond dropping it all in the bin; and provides tips on how to influence others to get on board. Consider this training as an important step in your quest to build enthusiasm and cooperation for in-house recycling programs.
What is Recycling, Exactly?
What Does it Mean to ‘Close the Loop’?
How To Close the Loop as a Consumer
How To Influence Other, Industry, and Government in Recycling Better and More
“What Marketers Need To Know About Zero Waste”
Description: Looking to communicate the ‘zero waste’ benefits of products and packages to consumers? Want to demonstrate a corporate commitment to Zero Waste principles? Proceed carefully! The FTC has yet to define the term ‘zero waste’ as a marketing claim, and differing standards exist. Confusion even exists over other zero waste terms such as ‘recycled’, ‘recyclable’, ‘compostable’ and ‘biodegradable’.
Jacquie Ottman, an internationally recognized pioneer in green marketing and a certified zero waste professional, can show you how to avoid the pitfalls of greenwashing, and align your brand with zero waste thoroughly and credibly.
What Does ‘Zero Waste’ Mean to Consumers?
How to Make Credible ‘Zero Waste’ Claims
How to Certify Zero Waste via Third Parties
How To Credibly Demonstrate Your Corporate Commitment to Zero Waste to All Stakeholders
Watch Videos of Jacquie Ottman Speaking about Zero Waste
Highlights of WasteLess, Live Better NYC:
Beyond Recycling: Sharing, Swapping, Borrowing, Donating, Gifting
New Metrics: How to Measure the Impacts of Sharing
Where Jacquie Ottman Has Spoken about Zero Waste
Bard Sustainable MBA
Barnard College, Columbia University
Fourth Unitarian Universalist Church
Manhattan Community Board 8
Manhattan Solid Waste Advisory Board
Materials for the Arts
New York Society for Ethical Culture
New York University
Schwab House, West 74 Street, NYC
Sustainable Brands Conference
United Methodist Church of Park Slope, Brooklyn
U.S. Zero Waste Business Council
What Audiences Say
Jacquie gave a presentation to our 640-unit West Side apartment house on how to reduce, reuse and recycle in line with the Mayor’s ‘Zero Waste by 30’ plan. Her presentation was fun, fascinating and frank. What an engaging speaker! Such great ideas about opportunities to reduce more in our buildings and neighborhood.
We all learned so much from her last night and many took away practical tools that will help us put her ideas into action. I think she got the best compliment from one resident who attended and is notoriously difficult to please. I ran into her today and she said that she self-admittedly is tough to impress (she was a teacher) but that Jacquie impressed her.
I will read her Resource Guide and share what I can in the limited space I have in our monthly “Update”.
Thanks to Jacquie for sharing her knowledge and experiences with us and for all she does to help make our world better.
-Rick Schulman, Environment Committee, Schwab House
I was so impressed by your amazing ability to inspire the audience with your enthusiasm and expertise! Presentations like yours are essential to helping bring sustainability understanding to the next level.
-John Cloud Kaiser, Director of Education, Materials for the Arts, NYC
I recently attended Jacquie’s ‘WasteLess, LiveBetter‘ talk and workshop. It was a great summary of the Zero Waste 2030 program in NYC and now I feel more knowledgeable about how to do my part towards achieving a zero waste goal. Who knew there were so many easy ways to participate?
– Jason Grant, Zero Food Waste PopUp Initiative
Thank you for coming to our building to talk with us. You are a great speaker – so knowledgeable, inspiring, witty, and friendly. I appreciated the way you got people to introduce themselves and interact. I was shocked at the impact of throwing away one paper coffee cup per day, as that is something I do and gave no thought to. I have been much more conscious since your talk.
I was very glad to meet the other residents of my building who are committed to reducing waste. During your talk about Live Better, I got the idea to host a casual open house for the neighbors on my floor. I want us to be more of a community!
– Barbara Rice, Upper West Side, NYC Resident