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Founder, WeHateToWaste.com


On a Lifelong Mission to Eradicate Waste

JACQUIE OTTMAN has been on a mission to eradicate waste since age four, when she dragged board games from the neighbor’s trash.  Learn all the ways she reduces waste in her life now HERE

Professionally, for 30 years, she has shared her expertise and insights for re-energizing the “3 R’s”— reduce, reuse and recycle, for a new generation of consumers, with governments, not-for-profits and Fortune 500 companies. Clients have included the U.S. EPA’s Energy Star label, the USDA’s Certified Biobased label, 60 Fortune 500 companies, and Green Seal.

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In 2012, Jacquie founded WeHateToWaste.com as a platform for sharing the best new ideas from around the world for reducing waste and living what she describes as ‘Trash-Free and Happy, Too’.


Jacquelyn Ottman underscores opportunities to share and reuse more to help NYC achieve zero waste goals

Jacquelyn Ottman underscores opportunities to reuse and share more to help NYC’s Zero Waste goals

Consumption Culture Change Agent and Thought Leader

A CREATIVE PROBLEM-SOLVER, storyteller, and behavioral scientist, Ottman is certified as a Zero Waste Business Associate by the U.S. Zero Waste Business Council (2015). She holds an advanced certification in facilitating the Osborn-Parnes Creative Problem-Solving Process from the Creative Education Foundation (Buffalo, NY).

She is intrigued by opportunities presented by the sharing economy for cities to reduce waste, save money, and build community. She is currently researching ways to enhance participation in recycling, reuse and organics collection in multi-family buildings and institutional settings.

OTTMAN AND HER COLLEAGUES bring their insights and expertise to forward-thinking organizations, businesses and cities by providing advice and thought leadership, and giving talks and workshops on strategies for helping urban consumers live “trash-free and happy too” by aligning with zero waste.



Jacquie Ottman testifying on how to align consumers with zero waste before the New York City Council

Ottman frequently testifies before the City Council on strategies for NYC to achieve zero waste.

NYC Zero Waste Advocate

THE FOUNDING CHAIR of the Residential Recycling and Reuse Committee of the Manhattan Solid Waste Advisory Board.  Ottman and her colleagues advise the Department of Sanitation, the City Council, the Mayor’s Office of Sustainability and other organizations on strategies for aligning New York City’s residents, office workers, consumers, and visitors with its ambitious goal of achieving Zero Waste X 2030.  She shares her insights and thought leadership in regular testimony presented to the Sanitation and Solid Waste Committee of the New York City Council.



The New Rules of Green Marketing book by jacquie OttmanIf Trash Could Talk poetry book by Jacquie OttmanThe Author of Seven Books and Other Published Works

The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011)

How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides (Ad Age, 2012).

In her latest book,  If Trash Could Talk, Ottman explores the power of thought-provoking verse to inspire and spark new personal habits, products and programs that help consumers live better without waste.

Articles and Blog Posts on sustainable consumption




Follow Jacquie

Twitter      @jacquelynottman

Linkedin     JacquelynOttman

Instagram     @WeHatetoWaste