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Jacquie Ottman Shares Insights into Resource-Efficient Lifestyles and Zero Waste

Jacquie’s forward-looking insights in the 1980s made her a pioneer in the field of green marketing. Today, she is sharing her insights into more resource-efficient lifestyles as a route to helping cities, communities, and businesses get to zero waste. In doing so, she draws upon 40 years of marketing consumer products, 30 of those at the forefront of green marketing.  In addition, her WeHateToWaste.com initiative helps her generate deep insights for a more positive, circular consumption culture.  Learn more.

Resource-efficient lifestyles can help cities achieve zero waste

Jacquie Ottman shares insights on how consumers can live more resource-efficient lifestyles.

Marketing and Communications Advisory

Drawing upon 30-plus years of pioneering work in the field of green marketing, Ottman advises on strategic marketing and communications for products and programs that can help consumers live more resource-efficiently and better. Clients include U.S. EPA Energy Star label, USDA Certified Biobased label, TetraPak, and others.

Link HERE to learn about her 3-step process for discovering and effectively communicating the ideas that will get people, in their roles as consumers, employees or residents, excited about aligning with zero waste.

Keynotes, Talks and Workshops

Jacquie Ottman has been sharing positive strategies for sustainability and green marketing with business leaders, government agencies, and influencers at conferences and industry forums since 1989.  Learn about recent Speaking Topics focused on aligning with Zero Waste via more resource-efficient living HERE.

Thought Leadership

Invite Jacquie Ottman to share her insights when solving a particularly tough challenge related to motivating consumers to live more resource-efficiently.


About Jacquie Ottman

Since founding her firm, J. Ottman Consulting in 1989, she has helped guide the green marketing strategies of over 60 Fortune 500 companies, and the U.S. EPA’s Energy Star and the USDA Certified Biobased labels.

She has authored five award-winning books that are mainstays in classrooms around the world, including:

The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011)


How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides (Ad Age, 2012)

As chair, Residential Recycling and Reuse Committee of the Manhattan Solid Waste Advisory Board, she is breaking new ground in exploring what it takes to engage residents of high rise buildings in recycling and reuse.

Learn more about Jacquie Ottman  HERE

Read press coverage   HERE

Contact us   HERE