Let Jacquie Ottman Help Align Your Consumers, Residents or Employees with Zero Waste
Jacquie’s forward-looking insights in the 1980s made her a pioneer in the field of green marketing. Since founding her firm, J. Ottman Consulting in 1989, she has helped guide the green initiatives of over 60 Fortune 500 companies and the U.S. EPA’s Energy Star and the USDA Certified Biobased labels.
She has authored five books, including The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011) and How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides (Ad Age, 2012)
Today, Jacquie is positioned at the forefront of the Zero Waste movement, concentrating efforts here in New York City. Her goal: aligning leaders with the opportunities associated with changing consumption culture through the prism of zero waste. Her company’s WeHateToWaste.com initiative helps her share new ideas for a more positive consumption culture drawn from influencers worldwide leading the way to more resource-efficient lifestyles in their communities and businesses.
As chair, Residential Recycling and Reuse Committee of the Manhattan Solid Waste Advisory Board, she is breaking new ground in exploring what it takes to engage residents of high rise buildings in recycling and reuse.
Learn more about Jacquie Ottman HERE
Marketing and Communications Advisory
Drawing upon 30-plus years of pioneering work in the field of green marketing, Ottman advises on strategic marketing and communications for products, programs and other initiatives that can help align consumers and residents with zero waste.
She can help uncover ideas that will motivate mainstream consumers into seeing waste reduction and reuse as a way to improve the quality of their lives. Link HERE to learn about her 3-step process for discovering and effectively communicating the ideas that will get people, in their roles as consumers, employees or residents, excited about aligning with zero waste.
Keynotes, Talks and Workshops
Jacquie Ottman has been sharing positive strategies for sustainability and green marketing with conferences and industry forums since 1989. Today she enlightens businesses, government and community leaders about new ways and best practices for motivating people to align with zero waste. Learn about specific Speaking Topics HERE.
Bring in Jacquie Ottman to complement other expertise when solving a particularly tough ‘zero waste’ challenge or ensure an ongoing stream of new ideas, inspiration and insights on how to change the consumption and disposable behavior of consumers, employees or residents.