When I lived in my Cornell dorm, I used a drying rack for my jeans and delicate fabrics. Seemed like a no-brainer to me. I didn’t have to worry about my clothes shrinking or unraveling in the dryer. My clothes look new longer. I used less electricity, and saved around $70 each semester.
I quickly discovered I wasn’t alone. I noticed other like-minded women in my dorm had drying racks of their own. When the guys made fun of us – and said our crazy metal drying racks looked like they came from a Transformers film, we joined together informally and dubbed ourselves “The Sisterhood of the Air-dried Pants.” Looks like we were on to something…
Levi’s Care Instructions for the Planet
If you take a peek inside many new Levi’s jeans these days you will find a “Care Tag for the Planet.” Introduced in January 2010, these tags are designed to educate consumers about responsible clothing care. And just in time.
A study done by Levi Strauss on their 501 jeans revealed that manufacturing and ultimately washing a pair of these jeans: produces 32 kg of CO2 during its lifetime (the equivalent of driving 78 miles in an average car); consumes 3,000 liters of water (the equivalent of taking a 7- minute shower every day for almost two months); and consumes 400 mega-joules of energy (enough to power a personal computer for 556 hours, or more than three months for six hours a day).
So, the Care Tag recommends that jeans be washed in cold water, line dried, and donated to Goodwill. (Levi Straus found that each year, 23.8 billion pounds of unwanted clothing ends up in landfills.)
Inspiring a New Generation of Air Driers
We Sisters of the Air-Dried Pants didn’t realize we might be starting a trend. With Levi’s setting a model for other clothing brands to follow, will window displays of jeans draped across drying racks be far behind?
How do you dry your jeans? Do you have a drying rack? What’s your experience?