Welcome to WeHateToWaste
WeHatetoWaste is global learning community of influential consumers — ‘green moms’ and teachers, leaders of local governments, churches and not-for-profit groups, and brand managers and business leaders. We personally hate to see things go to waste: food, energy, water — you name it and want to do something about it.
We have come together at this website and at offline events to learn about practical ways that we can prevent household waste, conserve natural resources, and get the most from the products we buy.
The No-Waste Lifestyle
By sharing our stories and tips with each other and with the many visitors to this site, we hope to cross-fertilize the best ideas for living a no-waste lifestyle. (Learn more about the no-waste lifestyle HERE.) With two billion middle class consumers on the planet today, and three billion more expected within the next fifteen years, we can’t waste a minute trying to make the most of every watt, drop and morsel.
Our Founder and Her Dream
WeHateToWaste.com was founded in 2012 by Jacquie Ottman, a pioneer and author on green marketing and eco-innovation. Since 1989, she and her colleagues at New York’s J. Ottman Consulting have been helping sustainability leaders like 3M, Johnson and Johnson and the Energy Star Label develop new products and engage their consumers.
By founding WeHateToWaste.com, Ottman is trying to make a difference in a new way. Her dream: to work pro-actively to invent a wasteless world, so we can all live lighter, better and more sustainably, while making sure there’s plenty of resources for generations to come.
Join Us…and Share Your Stories!
Got a special way that you’ve devised to eradicate waste, or influence loved ones and colleagues to turn down the thermostat or recycle that bottle or can? Share it with us by writing a blog post, sending in a tip, or commenting on the posts.
Link here to learn how to submit a post.
Subscribe to WeHateToWaste. Get every new post emailed to you as soon as it’s published. Just drop your email address in the box at the right. It’s free.
Get Involved in Other Ways
Link here to learn more how you can get involved in our special campaigns, surveys, social media and more.