How many times a day do you stop, cringe and exclaim, “What a waste!” We’re not talking about wasting time or opportunity (which are worth a dedicated blog of their own), but about the thoughtless dismissal of items deemed useless or worthless by people everywhere. Waste is the perfectly good sofa abandoned on a street corner awaiting an undeserving end in a landfill. Waste is the delicious plate of food mindlessly scraped into the garbage. Waste is every unnecessary light left burning. And every leaky faucet letting precious water escape its hold. This kind of waste is thoughtless, avoidable.
There is no reason why we cannot prevent waste — we can find our furniture a new home, grab a to-go box, switch off the lights, and fix our leaky faucets. All it takes is a new way of thinking. Before deciding that you’re finished with an old clock, a trusty blender or pilled sweater, ask yourself if you’ve truly made an effort to squeeze out every last bit of worth it has to offer. This may mean going easy on that pair of shoes repairing them as you go. It means sharing a vacuum, espressomaker, or snowblower with neighbors. It means getting creative. How will you get that last drop of Palmolive liquid from the bottle? Creatively repurpose a package into something new and desirable? Learn to live only with what you really need?
Deep down it means that we understand the difference between legitimate waste and the waste we have the power to prevent. It’s about being smarter about what we consume and how we can lead a less wasteful life.
The benefits are many.
Our products will last longer. We will spend less money. We will live lighter on the planet. How liberating! What a sense of pride and accomplishment! So what’s there to lose? Nothing — but unnecessary waste.
Let’s talk! How much do you hate waste? What do you do to prevent waste in your life?