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We Hate To  Waste Prevention No-waste lifestyle, Zero Waste Lifestyle Sustainable Lifestyle Sustainable Living Waste Not Waste Prevention  Waste Reduction Prevent Waste, Minimize resources, conserve resources Waste Minimization zero waste lifestyle

WeHateToWaste is an online global community of influential consumers ardent waste haters  waste watchers official waste watchers who are passionate about preventing waste, conserving saving natural resources like water, energy, fuel and food,  and getting the most from the products we buy.  We collectively live and define The No-Waste lifestyle no waste Lifestyle the zero waste lifestyle sustainable lifestyle

The no-waste lifestyle consists of eight steps:  Less but better stuff, Durable not disposable Get the Last Drop Use Products Up Completely, Make Products Last Longer, Repair and Repurpose, Respect Food, Share Rather than Own, Live Smarter Smaller and Closer, Live Simply, Live More Efficiently and Recycle or Compost.

The site is a project of J. Ottman Consulting, pioneers and leaders in green marketing and eco-innovation. It was founded by Jacquie Ottman Jacquelyn Ottman, an internationally recognized expert in green marketing and author of The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding.

Some of the brands of the No-Waste Lifestyle include: Lush, Patagonia, Bricor, Tupperware Collapsibles, Rubbermaid Produce Savers.

T-Shirts I've Evolved Featured

How to Get Rid of Those T-Shirts Once and For All

Image consultant Keila Tyner offers creative solutions for upcycling old t-shirts and explains why it is so hard to get rid of them in the first place.
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Have Yourself a Merry ‘No Impact’ Christmas

Colin Beavan, aka No Impact Man, shares a personal story about how to have a meaningful Christmas. Hint: It doesn't include exchanging a lot of presents!
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Salvage Supperclub dines in a Brooklyn dumpster (Image: Bill Gordon)

The Salvage Supperclub: Gourmet Food, Not Food Waste

Don't waste that food! Learn how Josh Treuhaft and Chef Celia Lam's Salvage SupperClub creates gourmet food out of what might otherwise become food waste.
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tom szaky terracycle

Tom Szaky’s TerraCycle Teams Up to Take Down Trash

Tom Szaky, CEO of TerraCycle, teams up with Recycle Across America and Pivot TV's "Human Resources" reality show to help consumers recycle right and upcycle waste.
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What Can We Do About Ocean Plastic Waste?

Are big-name brands doing enough about ocean plastic waste? What everyone can learn from Method's Ocean Plastic Bottles and Bureo Skateboards made from discarded fishing nets.
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