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We Hate To  Waste Prevention No-waste lifestyle, Zero Waste Lifestyle Sustainable Lifestyle Sustainable Living Waste Not Waste Prevention  Waste Reduction Prevent Waste, Minimize resources, conserve resources Waste Minimization zero waste lifestyle

WeHateToWaste is an online global community of influential consumers ardent waste haters  waste watchers official waste watchers who are passionate about preventing waste, conserving saving natural resources like water, energy, fuel and food,  and getting the most from the products we buy.  We collectively live and define The No-Waste lifestyle no waste Lifestyle the zero waste lifestyle sustainable lifestyle

The no-waste lifestyle consists of eight steps:  Less but better stuff, Durable not disposable Get the Last Drop Use Products Up Completely, Make Products Last Longer, Repair and Repurpose, Respect Food, Share Rather than Own, Live Smarter Smaller and Closer, Live Simply, Live More Efficiently and Recycle or Compost.

The site is a project of J. Ottman Consulting, pioneers and leaders in green marketing and eco-innovation. It was founded by Jacquie Ottman Jacquelyn Ottman, an internationally recognized expert in green marketing and author of The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding.

Some of the brands of the No-Waste Lifestyle include: Lush, Patagonia, Bricor, Tupperware Collapsibles, Rubbermaid Produce Savers.

Preventing Waste: It Just Feels Good

The reasons why we prevent waste aren't just about saving money or the environment - it also makes us feel good, and a whole lot more!
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Are Small Steps to Reduce Waste Worth Doing? A Debate with Mr. Right

Can small steps reduce waste or are policies necessary? A debate between a husband and wife over the role of consumer waste habits.
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Thermostat Wars

How I’m Changing My Wife’s Wasteful Habits

Mike Walker, a consumer behavior consultant, explains how he successfully alters his wife's wasteful habits regarding energy, water and waste.
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whatsinyourpurse graphic

What’s In Your Purse? Fredrica’s Got 7 Reusables and a Good Reason to Carry Them

We’re all familiar with the Capital One slogan, “What’s in your wallet?” But I didn’t expect waste-watcher-in-chief, Jacquie Ottman to pose a similar question over lunch: “What’s in your purse? What reusables do you carry that help you prevent waste?” Here are the reusable items I extracted for an impromptu waste-preventi
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Replace single use wrapping paper with cloth bags

Forget Wrapping Paper, Try Cloth Bags!

Our family tradition of wrapping presents in fabric gift bags began as little brown paper bags. When my parents were first married in 1942, they lived in a basement apartment, the ceiling crisscrossed with pipes. For one of Mom’s birthdays, when Pop couldn’t afford much, he got her a bunch of little gifts, “Ning-A-Nings,” as we
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