We just parked a small car on Mars in spectacular fashion. Everyone has seen the HD footage of the remarkable landing. The arrival of Curiosity – the Volkswagen-sized rover that is sending back snapshots and the ingredients of the Martian surface – is just the latest of dozens of expeditions lobbed at the dead, red planet since the early 1960’s.
The fact that we spend billions of dollars traveling millions of miles to find water should underscore just how precious this resource is here on Mother Earth. Water has been of a particular interest to me ever since we launched the Water – Use It Wisely conservation campaign in 1998 in Mesa, Az. The campaign has become the largest water conservation outreach program of its kind in the world with more than 400 private and public entities using the universal message: “There are a number of ways to save water, and they all start with you.”
Water – Use It Wisely is our proud “Curiosity Mission” at Park&Co, the sustainable marketing firm that I started in Phoenix in 1995 to ignite the growth of people, products, companies and causes that dare to make the world a better place. And what better place is there than the Sonoran Desert from which to create a water conservation campaign now known the world over? Did you know that the average Phoenician uses 136 gallons of water every day? Unbelievable, especially given our climate.
How about you? How much do you use? Or, more importantly, how much do you save? To help, here are 100+ ways we Earthlings can help conserve water every day.